Louise (the protagonist) will have straightened hair in this scene because we are trying to represent her as being famous so her hair needs to be neat and tidy. It has to be an ideology of what girls would want their hair to look like.
Her make up will be light at this point but evident and this is so we can show the change in her make up later on in the film.
The little girl won't be wearing any make up but her hair will be as like Louise's as we can get it to show that she is a fan of hers and wants to be like her.
Scene 2: The mall
Louise's hair and make up will stay the same as in the first scene because there would be no reason for this to change yet.
For when Alex is in the background her hair will also be straightened but a little bit backcombed for the purpose of the flashbacks later in in the film and to again show that she is a fan of Louise's. The backcomb will give the impression that she is a little bit crazy.
Alex's make up will be bold, particularly in the way that she will be wearing bright red lipstick because this becomes the thing that the audience will identify her with. We also want her to be noticed which is why the rest of her make up is bold.
Scene 3: Nothing changes
Scene 4: Outside Pryzm
Louise's hair hasn't changed but her make up is a lot bolder now to show her development due to fame.
Alex's make up doesn't change for the rest of the film.
Scene 5: Brighton alley way
Louise's hair will have become a little messier because she will have been running.
Alex's outfit will have changed but her hair and make up won't have done. The audience will see the red lipstick and associate it with what they have seen before. We will keep applying Alex's make up to keep it bold.
Scene 6: Dark Room
Louise's hair will now be completely messed up to make the transition of finding out that she is homeless a little better and also it shows that the dream is coming to an end as her true identity is starting to come through.
Louise's make up will be smudged and we will use more make up to create cuts and bruises on her face and arms. This will make the kidnapping part of the plot more realistic.
Scene 7: Brighton Streets
Louise is homeless now so her hair is to look as though it hasn't been brushed for weeks and she won't be wearing any evident make up. We may use make up to help with making Louise look as though she has taken drugs and/or is very tired.
Alex will walk past with her same red lipstick which will make the audience realise it's her.
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