Avengers Assemble poster - Poster reseach - Alex

• 
  You can tell from this poster that it is an action genre because there is a lot of action going on.
• You can mainly see this action in the background of the poster but also by the way the characters are running and the fast paced movement of buildings catching fire and spaceships crashing.
• You can also tell that it is an action film through costume as they are dressed up as well recognised Marvel superheroes and the long shot of the camera makes it so we can see all of them clearly.
• The Marvel name is well known for its action films and so they knew that putting the Marvel name on there would attract their regular audience.
• The dark blue and red colours are iconic of an action film so this would indicate an action genre as well.
• Their composition within the frame does this too as it enables us to observe the amount of movement going on.
• The costumes attract a specific audience of those who enjoy the superhero/action genre. The actors’ names at the top of the poster will also attract this audience because these actors are famous for their roles as superheroes.
• They are represented as superheroes but not necessarily positive or negatively, they do however look powerful which is helped by the slightly lowered camera angle.
• Most of the superheroes are men which supports gender stereotypes and represents women negatively.
• You can make an educated guess from this poster that the main focus of it are the protagonists as they are working together as a team and again we recognise them as superheroes.
• The layout of the poster doesn’t hide anything and shows everything that is going on which is quite a lot and this is again iconic of an action film, particularly a marvel action film.
• The title is the biggest and most obvious part of what is on the poster.
•  The font used for the title and actors names implies action.
• Marvel is the wider cultural reference because the superheroes were all in Marvel comics before they were made into films.
• The actors’ names are more obvious than the director’s name because consumers are more likely to recognise the actors’ names rather than the director’s name and therefore the actors would encourage someone to watch the film more. You can only really find the director’s name if you look for it.
• The date that the film is released is 4^th May and the ‘a’ featured is the actual Avengers logo which starts to get people to recognise the logo as belonging to that film.
• The certification isn’t shown on the poster but the film is certified as a 12 which is suiting considering Marvel’s target audience.