Donkey (short film) poster analysis

 

The Image of the poster is a still of the main protagonist from the narrative. The image has been captured from a frame within the film, so this was not separately shot specifically for the poster. It has been blown up so that it completely fills the screen, making it stand out. It also implies that this is the central character in the film, and that the plot revolves around him. The image is in grey-scale, as is the whole short film. This adds sincerity to the film, and helps deliver its message within its social realism genre. The image also looks grainy, giving it a coarse and gritty feeling. This also adds to the implementation that this short film will include a sincere message or tone. The image is a shot of the protagonist looking into a foggy mirror. This adds to the theme of reflection by the protagonist, which can be seen within the short film itself.

The director, Keir Burrows, puts his name above the title in a much slimmer and smaller font above the title.

 

The title for the short film is positioned almost at the bottom of the poster. It is placed under the focus of the image, as not to overlap and distract. It is in a bold, white font, spaced out across the centre of the image. The bold font adds impact, and the use of white works with the image to keep the grey-scale tone.

Along the bottom are five separate awards that the film has won at separate film festivals. These help with the promotion of the film, as it lets people know that this film is of a high quality, and has been officially recognized for this. This also shows that the film has been well distributed and is definitely known by a large audience.

  

The poster is quite minimalistic, and only shows the essentials. There is a company logo in the top right  corner, which is made very small to continue the posters small font layout. There is no billing text, and no age certificate, as these would not appear on a short film poster.