Research on Little White Lies

Little White Lies Research

Little White Lies is a bi-monthly print magazine committed to promote great movies and the talented people who make them and was established in 2005. Combining cutting-edge design, illustration and journalism, Little White Lies has been described as being “at the vanguard of the independent publishing movement".The magazine has since become renowned for its independent ethos and iconic covers.

The target audience for Little White Lies is slightly older readers who are really interested in the context and content of the specific film. This relates to my short film target audience as we are targeting older readers too because we think the social realism message will target older readers as it is gripping and meaningful..


Little White Lies is published six times in 14 months, and then distributed around the country by environmentally friendly carrier pigeons. You can now subscribe today for £29 and recieve this magazine. You can also read up on the interent (their website) or download the app. It has a variety of topics, it can range from reviews of films to interviews with Liam Gallagher.

Layout

  

From researching Little White Lies magazine I have identified that they present their images towards the top of the page, therefore leaving the bottom half of the page for the text. Little White Lies also use images that suit the genre and text presented. For example, in their review of the film Lawless, Little white lies used dark images in order for the review to suit the films genre which is crime fiction. In order for the picture to represent the genre they used dark colours such as presenting the picture in black and white which shows the films seriousness and how it is vintage. The images used relate to what the text is explaining in order for the reader to be able to visualize what is being said. 

In order for my film review to match the style of Little White Lies I will use these conventions in my film review. I can use a dark picture presented in black and white to show the seriousness within my film and to portray its sincerity and genre and I will use an image that would allow the reader to visualise the characters within the film.

Language and mode of address style

The typical conventions of the text in a Little White Lies magazine is that the writer tends to use puns and remarks in order to create some humour for the audience. There is also an indepth explanation of the film and also the films strengths and weaknesses.  Also in the information presented the writer describes the previous successes of the actors/director. The writer also uses quotes from the actors/director or from the film itself in a very creative way in order to get their point across. Although the writer is typically very judgmental of the film the writer do not lack in providing the reader with a thorough review that will answer all questions they have about the film.