Poster Analysis #1 Bill & Maggie's Intergalatic Taxi Service

Media Language

The poster uses space galactic colours for the theme of the poster which links to the title 'intergalactic taxi service' and it also represents the film of travelling around the galaxy.

The layout of the poster is that the title and the billing block is at the bottom so the main focus is the 6 characters but the main character is positioned in the centre and is slightly larger than the rest of the characters this shows that he is more important and by his costume of rounded glasses and a large hat shows his character as a conductor.

The main image of the poster is the conductor which shows his authoritive role because his other soldiers are smaller than him and because the females in the poster are beneath him, it emphasises the power he has representing male dominance within the film. He relates to the background because he could be shown as controlling the sky and that the females are breaking the rules as they are in possesion of a steering wheel which looks like a pirates ship wheel. 

Despite the poster being animated you can clearly establish the facial expressions and body language the characters are showing. The two females at the front are showing excitement and positivity to the journey through their grinning faces and their body language suggests they're close but the elder female leaning on her in a close manor. The title is white so that it stands out against the galaxy background and "Bill & Maggie's" is slightly enlarged and is on a different level to the text beneath it which is "Intergalactic Taxi Service". This shows that they are the key focus of the film. By positioning the title near the bottom it gives more room for the pictures which take up 2 thirds of the poster.

The actors names are only placed in the Billing Block but their production company logo "FilmmakerJ Studios" is on the left and right bottom corners so that they can be recognised.

Representation

The characters are positively represented as they are all dressed respectively and are all shown to be going on a journey together which represented friendly and family values. No character is represented badly because it is aimed at families and shows different job roles which can inspire people. Although there are ethnic groups which are underrepresented as there is no showing of them as it is white majority. As there are only 2 females and 4 males, females are underrepresented and only express the roles of a motherly figure and someone who is being neutered (the child) but they are incharge of the wheel. The male figures are represented with authoritive roles as soldiers or conductors which show they are the dominant more important people. 

This film poster is for the upcoming film in spring 2017 where there are only a short tralier for it but there is a short summary about the plot where it defies the representation of the men being more dominant as the plot revolves around the girls stealing the ship and taking it for a joy ride.

Genre

The genre is a fantasy film due to it being set at the 'intergalactic' and it showing the characters in a galaxy filled environment. It is aimed at families due to it being a taxi service in the galaxy so it is family friendly and easy for everyone to watch. Although it doesn't have a specific certification so it'll be good for everyone to watch.

The film poster is found on shortfilmposters.com and has a profile on IMDb.

These websites will help spread the awareness about the short film and advertise them.