Finished poster plan & evaluation

This is my idea/plan for our final product poster. For the poster, i chose to take a more simplistic approach, much like some of the short film posters that I researched earlier. The image is a screenshot from our footage that I have edited in photoshop to reach the desired effect. I chose this frame from the footage because it shows elements of our narrative without giving away much information. The shot shows the protagonist walking out of the mall, with shopping bags and a fur coat. This helps show the elements of wealth and fame present in our short film. Her facial expression doesn't show much, and looks slightly more serious, again to show some of the more serious tones of our short film. I managed to get a shot where she is composed slightly off centre, but is much more present in frame than any of the pedestrians walking in the background. This emphasises the fact that she is the main character. 

In photoshop, I chose to add a blur around the protagonist, but not actually on her. This helps distinguish her from the crowd, as well as adding a sense of unknowingness. I also darkened the more blurred areas, both highlighting the protagonist, and adding a darker tone to suggest a similar style in our film.

The font I chose is called Didot. I chose this font based on the fact that it is very similar to the font used by Vogue magazine. Vogue is a very well known magazine associated with wealth and fame, both of which are themes within our short film. The font was slightly slanted at first, and very slanted when in Italic, so i chose not to make it Italic. It also looked more like the Vogue font when it was not Bold, so again, I left it at the preset. I added a slight bevel and drop shadow, to make it stand out a it more, as although the background is blurred it was still slightly busy. I made the font big enough so that the underline divides the picture, which was a feature that I liked. It divided the background, creating a natural space for the billing block and reviews, and it also made the picture the centre for the poster.
Overall I am happy with my plan for our poster, as I think I have captured some of the essential themes of our short film, whilst holding back enough information to create interest in the film. I was inspired a lot by the poster for the short film Donkey, which was the most simplistic poster that I studied, making use of single colour font use throughout as well as spacing text away from the focus of the poster.