Media Language
The poster uses dark lighting to create an intense atmosphere and increases the tension within the film poster because you don't know what's in the darkness. The main character in the poster is kneeling and her face is hidden by the lighting which represents her into a mysterious character but it is also shown by her plain white dress which can represent purity and angelic but contrasted to the darkness it juxtaposes the situation. Her body language and facial expressions are plain and cannot be read which shows she is putting up a front.
The layout of the poster is that the writing and title is up at the top and leave the rest of the space for the picture of the female. This means she is the main character and that she has something about her due to the lack of other writing or people. The title is of a red colour which fades down so that it looks like blood is smearing down which represents that she is associated with blood and evil. All the font on the poster is different so the tagline which is level with her torso is smaller says "It's not a thriller until you think about it" by making it smaller it makes it spookier as it is edgier. It also complies with the horror genre and by having a tagline it makes the audience think about what they are about to watch.
The main image relates to the background as it fits in with the theme of darkness and links to the plot line of the other character being afraid of her.
There are no reviews or billing block on this posters which makes it look quite simple. It only has the film makers name at the top and below that 3 names of actors who have featured in it. This is effective because it diverts all eyes onto the main character in the poster.
Representation
Through the use of a white slip dress the female in the poster is represented as angelic and pure. This allows the audience to cast an idea of what her character will be like but the dark background and setting represents that she is linked to the devil and evil. It does not represent women in a particular way due to the poster not showing facial expressions or body language so she is portrayed as a blank canvas which is ready to be interpreted.
Genre
The genre of the film poster is a thriller horror due to the dark lighting and the blood styled title which complies with a typical horror genre poster. The tag line "It's not a thriller until you think about it" gives away that it is a thriller genre piece.
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